Redwood Living

HRIS & Automation Empowering Rapid Company Growth

How all-in-one HR software enabled continued company growth

Industry:

Property Management

Location:

Independence, OH

Size:

527 Employees

Company Bio:

Redwood Living is a real estate developer and property management company that builds and manages single-story apartment neighborhoods throughout the Midwest and the Carolinas. With models featuring two bedrooms, two baths, and attached garages, they are committed to the goal of enriching the lives of those who choose to rent throughout suburban America.

SentricHR has been a fantastic solution to our ever-changing business needs. Most recently with the onset of COVID-19, we had to pivot and shift everyone to a remote work environment, and by leaning on Sentric to make onboarding more efficient, we have been able to remain steady in hiring and payroll processing as a result.”

–Katie Nemet, Director of Human Resources

Introducing the Client:

Redwood Living faced unique time gathering and labor allocation needs as their business continued to see year-over-year growth, breaking into new markets, including 6 additional states across the country. Sentric built and implemented a system that would help them manage their growing properties and employee base.

Their Challenge:

Since 2016, Redwood Living has expanded into 6 new states, opened 75 new properties, and hired more than 300 new employees.

As a large company experiencing rapid growth, Redwood Living encountered operational inefficiencies in their HR department due to a multistate workforce and fragmented onboarding process that required a lengthy paper trail to manage. Leadership found themselves spending an inordinate amount of time sorting new hire paperwork and manually processing payroll, which diverted their attention away from the core needs of the business. Even after a new hire’s first day, the manual effort needed to manage employee time tracking and payroll allocations across state lines continued to weigh heavily on the HR team.

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New States
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New Employees
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New Locations

The SentricHR Solution:

By partnering with SentricHR, Redwood Living has the newfound ability to scale and work quickly within the rapid entry of new markets. SentricHR allows Redwood Living to support employee growth and operations, devote time to construction and development decisions, and leverage HRIS technology as another set of hands within the HR department.

Easy Time Tracking from Any Location

Redwood Living's workforce is made up of more than 500 employees with various roles across the country.

SentricHR’s mobile app allows all of their employees to log their time in one place, regardless of where they work or how they’re paid. Hourly employees like service technicians can easily clock in and out no matter where they are. Meanwhile, leasing professionals, property managers, and office administrators can log their time spent on the job or in the office. SentricHR gives their employees and managers alike a single system to access and update time worked, schedules, and more on the go.

Sensible Automation Saves Time

Before implementing SentricHR, it took Redwood Living an average of 40 days to hire new employees. By automating the key administrative work required to hire and fill positions, they were able to reduce this average to 35 days In a rapid market such as theirs, every day counts.

SentricHR also streamlined their onboarding documentation and workflows. When a candidate applies to Redwood Living, their information is already entered into SentricHR without the hassle of paper sorting and manual data entry. Everything is ready to go before the new hire walks in the door.

SentricHR has been a fantastic solution to our ever-changing business needs. Most recently with the onset of COVID-19, we had to pivot and shift everyone to a remote work environment, and by leaning on Sentric to make onboarding more efficient, we have been able to remain steady in hiring and payroll processing as a result.”

Compliant Document Management

Keeping track of proper documentation due to new legislation across multiple state lines has countless redundancies and opportunities for error. With SentricHR’s Documents feature, Redwood Living is able to maintain compliance and manage their people across multiple locations in the United States. All of their electronic forms are automatically updated in SentricHR so they remain compliant wherever their employees are.

Automating critical tasks such as time tracking, employee onboarding, and payroll, all while maintaining multi-state compliance, has allowed the Redwood Living HR team to serve as a strategic partner to the operational portion of the business. They can now focus on strategic elements such as benefits planning, COVID-19 procedure management, and employee enrichment.

Find Success With Sentric

Learn how Sentric's software makes people management easier from anywhere.

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