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How to Recruit Top Talent During COVID-19

Key Points about strategic recruiting and the hiring bounce back:

  • The high unemployment rate means that a large number of talented candidates are looking for jobs. However, you may need to update your current recruiting strategy and benefits to attract them. 
  • Text messages, starting salaries, and personality traits are just some of the things to consider when recruiting right now.

Since March, more than 45 million Americans have filed for unemployment. Even now, as businesses reopen, the number of people filing for unemployment continues to climb. 

While the increase in unemployment has caused immense hardship for too many people, it offers a unique opportunity for businesses looking to recruit new workers. Because so many skilled employees have lost their jobs, the talent pool is overflowing with quality candidates. If you need to fill positions, it may be a surprisingly good time to do so.

However, recruiting these candidates may prompt some changes to your current recruiting strategy. The following tips can help you prepare for the hiring bounce back and recruit top talent during COVID-19.

Share Your Recruiting Strategy Internally

Communication is key, especially if your workforce is still remote. Share your recruiting strategy with the rest of your company to make sure everyone’s on the same page. 

Your current employees can even help drive your recruiting strategy. If you understand the needs of your current workforce, you can hire someone with the right skills to address those concerns. If it’s a good match from the beginning, you probably won’t have to spend time and money looking for a replacement in the near future, either.

Streamline Your Recruiting Process

Candidates usually apply to multiple job listings at the same time. If they receive an employment offer from one of your competitors first, they’re likely to take their skills there. Streamlining your recruiting process can reduce your time to hire so you don’t miss out on talented individuals.

One easy way to do this is by communicating with candidates via text messages. It takes candidates about 90 minutes to respond to an email, but only 90 seconds to respond to a text message. If they’re more responsive, they’ll move along the recruiting process faster, giving you the chance to make a hiring decision in record time. 

Sentric partners with the background screening service provider Verified First to give you a fully streamlined recruiting process. Order background screens right from SentricHR, and Verified First’s texting feature will keep your candidates on track at each step.

Give Your Benefits a Boost

Benefits have always been important to employees, but the usual perks you offer may not be as compelling as they once were. Right now, candidates are on the lookout for specific benefits that address the evolving world. Promoting relevant benefits can be a valuable part of your recruiting strategy.

Your health insurance package, for example, will be a major draw for unemployed individuals without coverage. Sick leave, child care coverage, and remote work options (if applicable) are also popular now. 

At Sentric, we work with you to build a Comprehensive Benefits Package that features top-rated regional and national carriers. Attract and retain top talent with the help of our certified brokers who help you create competitive employee benefits packages while staying within your budget.

Offer Higher Starting Salaries

Due to COVID-19, unemployment benefits have temporarily increased. As a result, your starting salaries will need to compete with increased unemployment benefits and your competitors’ wages. If you can’t sustain a higher starting salary, a one-time bonus may be an option for your business. 

Promote Career Growth & Development 

Right now, most candidates want a career they can count on. They’re looking for a stable job in an uncertain economy with the opportunity for growth and development. Whether it’s salary increases, promotions, or something else, tell candidates how they can grow their career with your company. This will make them more interested in applying (and more likely to stay on throughout the years!). 

Choose Quality Candidates

If you need to fill positions quickly, it can be tempting to hire the first candidates who come your way. In the long run, though, this may not be the best choice. Take the time to find quality candidates who will add lasting value to your business.

With the future of work still so uncertain, you may want to look for candidates who can be productive while working remotely. Traits like independence, self-motivation, and problem-solving tend to be more compatible with a work-from-home situation. Pre-hire assessment questions can help you see if candidates have the skills you’re looking for. 


Even if recruiting isn’t a top priority for your business right now, these tips may come in handy in the future. If you’re getting ready to return to work, but don’t know where to start, check out our Return to Work Checklist. It has everything you need to prepare for a return to the workplace during COVID-19. Click here to download it now.

From all of us at Sentric, we wish you continued health and safety.